The Guardian described the song as: "a song which affirms that despite reportedly changing labels and management, he has maintained both his experimentation and sense of melancholy in the intervening years". On November 29, 2014, Ocean released a snippet of a new song supposedly from his upcoming follow-up to Channel Orange called "Memrise" on his official Tumblr page. In June 2014, Billboard reported that the singer was working with a string of artists such as Happy Perez (whom he worked with on Nostalgia, Ultra), Charlie Gambetta and Kevin Ristro, while producers Hit-Boy, Rodney Jerkins and Danger Mouse were also said to be on board.
In April 2014, Ocean stated that his second album was nearly finished. Ocean ultimately began recording at New York's Electric Lady Studios and, after a period of writer's block, recorded in London at Abbey Road Studios in addition to various other studios. He also stated that he was interested in collaborating with Tame Impala and King Krule and wanted to record the album in Bora Bora. He later stated that he was being influenced by The Beach Boys and The Beatles. He revealed that he was working with Tyler, The Creator, Pharrell Williams, and Danger Mouse on the record. On February 21, 2013, Ocean confirmed that he had started work on his second studio album, which he confirmed would be another concept album.
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